![]() Maxwell House coffee and Breakstone’s cottage cheese and sour cream are among the other brands that Kraft Heinz is evaluating, CNBC has reported. Its rare for a packaged food commercial to come with a NSFW warning, but the spots for The Kraft Heinz Companys newest frozen meals brand, Devour, come close to. Kraft Heinz has had its own success with Devour frozen meals and sandwiches. They have focused on ease of use and the nutritional benefits of freezing fresh food. ![]() As shoppers have focused on fresh food, frozen food had developed a reputation as off-trend, but companies like Conagra and Green Giant owner B&G Foods eventually realized they could revitalize frozen food brands. While consumers may be willing to pay a bit more for products for which they have strong brand affinity, like Heinz ketchup, the same cannot be said for other products, like frozen potatoes.Īs a whole, the frozen food industry has undergone a transformation in the past several years. ![]() Top priority for Kraft Heinz is getting rid of brands it believes are particularly vulnerable to the private label goods now being pushed by retailers. Analysts note it has $3 billion of debt coming due in 2020, which may have to be refinanced. Kraft Heinz needs to slim its portfolio in order to bring leverage down to three times EBITDA, rather than the four times at which analysts say it is currently pegged. He would not comment on potential mergers or divestitures.īut outgoing CEO Hees had said the company is weighing divestitures to pay down debt. Santa Monica, CA & New York, NY (August 3, 2016) Arcades newest project for Kraft Heinz introduces Devour, a line of crave-able frozen meals that are. Miguel Patricio will replace Bernardo Hees as CEO of Kraft HeinzThe incoming CEO said his focus will be on improving Kraft Heinz’s speed, organic growth, brand building and making the company more consumer focused. Hees, 49, will be replaced by Miguel Patricio, who worked for two decades at beer giant Anheuser-Busch InBev, including as chief marketing officer from 2012 through last year. On Monday, the consumer giant announced that CEO Bernardo Hees will step down on June 30. The potential divestitures come as Kraft Heinz is in the midst of its most significant executive shakeup since its formation. A spokesperson for Kraft Heinz declined to comment. Includes single-serving microwaveable tray for easy cooking. Frozen macaroni and cheese dinner with juicy chicken and pieces of smoked ham. Contains pasta shells with buffalo style cheddar sauce, crispy breaded. Buffalo style cheddar cheese sauce delivers creamy, gooey goodness with the perfect amount of heat. DEVOUR Buffalo Chicken Mac and Cheese Frozen Meal is made with quality chicken breast. Spiral pasta in a creamy Swiss and provolone cheese sauce delivers creamy, gooey goodness. One 12 oz box of DEVOUR Buffalo Style Chicken Mac & Cheese Frozen Meal. The people requested anonymity because the information is confidential. DEVOUR Chicken Cordon Bleu Mac and Cheese Frozen Dinner is ready in minutes. Likely buyers could include Conagra, frozen potato company Lamb Weston, as well as private equity firms, said the people. Frozen Dinners & Entrees / Frozen Poultry Meals / Devour Mac & Cheese Buffalo Chicken. While Kraft Heinz’s focus is on the frozen potato maker, it would also consider a sale of its entire frozen food business, which includes brands like Smart Ones and Devour, should there be significant buyer interest, the people said. The brand could fetch roughly $1.5 billion to $2 billion, the people said, cautioning the process is still early and valuation is subject to buyer enthusiasm. Kraft Heinz has hired investment bank Evercore Partners to prepare a potential sale of its Ore-Ida brand, people familiar with the situation told CNBC. Annual retail sales are strong, and will near $5 billion in 2019.According to reporting by CNBC, Kraft Heinz is considering the sale of its Ore-Ida potato brand in order to pay down its debt. The craveable meals come in varieties such as Buffalo Chicken Mac & Cheese and Bacon Topped Meat Loaf with Spicy Ketchup.įrozen pizza was a natural addition, as it has 70.6% household penetration and is the fourth largest frozen food category, behind entrees, ice cream and novelties, according to The Power of Frozen Foods 2019, a study published by The American Frozen Food Institute and The Food Marketing Institute. The brand is all about providing mouthwatering food by dialing up the flavor in every bite, with tender meats, creamy sauces, crispy crusts and gooey cheeses. There are two deep dish offerings: Three Meat and Honey BBQ Chicken. The crispy thin crust varieties include Carnivore (applewood smoked bacon, Italian sausage and pepperoni), Creamy Garlic Supreme (alfredo sauce) and Three Way Pepperoni (quarter cut, diced and sliced). ![]() Devour, the three-year-old frozen food brand from Kraft Heinz, is growing with a range of hearty, boldly flavored frozen pizzas.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |